bingle

bingle

On Thursday, 10^th May, Microsoft announced to introduce a set of changes to Bing that it says will improve searches with help from loads of information available with Facebook. In order for the search results to be relevant and personalized, there is no better data source than Facebook as of today. Seamless integration with Facebook will definitely an advantage to Microsoft. This new version of Bing is the biggest update to the search engine since Microsoft introduced it in 2009. Google has already integrated the data from Google+ in its search engine.

At this time, Google serves two third of US web searches compared to 15% for Microsoft’s Bing. This is a wide gap and Google more than dominates the search space; to the extent that ‘Google’ is synonymous with ‘Search’. There is no doubt that majority of the internet users remember Google when it comes to searching content on internet. Microsoft is trying to bridge the gap as much as possible with collaboration with Yahoo and Facebook.

Just out of curiosity, here is a comparison between search results between Bing and Google – (IE 8 – v8.8.7600.16385, Download Speed – 9.64 Mbps; Upload Speed – 4.96 Mbps)

Google - Bing Comparison (Click to enlarge)

Observations - 

Comparison (Click to enlarge)

There are some striking similarities between the search results generated by Google and Bing (Page rankings are close). Microsoft seems to have no better way to represent search than Google apart from some alignment changes. Looking at the past however, Bing will definitely try and catch-up with Google (just how Windows PC caught up with Apple Mac). Where ever this search battle goes, there is no doubt the end internet user will be benefited with more relevant and very personalized search offerings. 

Bingo!!!! .

Way to go Bingle.